1% isn’t “discount.” It’s correction.

In 1990, the median price for a home was around $124,000.

Inflation since then is close to 150%, which means homes should be around $310,000 if they ONLY tracked inflation.

They didn’t. They went far higher.

Today the median priced home is over $400,000. We’re paying close to $100,000 more today. Because commissions are a percentage of price, agents charging 3% today are actually earning MORE than inflation, not less. That’s why a 1% listing fee isn’t cutting corners. It’s correcting for how much home prices have outpaced inflation and keeping more equity where it belongs – in the homeowner’s pocket!  

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