Nope! We CANNOT run "targeted ads" in real estate!

Written By Daisy Espeland, 1% Real Estate Broker

"We run highly targeted ads for your home!"

STOP. That's total "bullsip" from real estate agents. No, you don't, agents.

In housing, you can't target by age, you can't target by gender, you can't target by family status. You can't exclude anyone. Federal and state laws prohibit doing so. That five-bedroom perfect family home? It's getting shown to 18-year-olds scrolling between gym selfies. LOL That luxury listing? It's not being beamed directly into the eyeballs of elite executive couples. LOL It's broad delivery. That's the law, and that's enforced by nearly all social media platforms today. So when someone tells you they're running laser targeted ads, they're not telling you the entire truth about what we can do, and it's no longer that targeted.

Ad spend isn't strategy. Buzzwords don't sell homes. Pricing, positioning and negotiation do. And if an agent is leading with ad targeting instead of market knowledge, well, that should tell you everything you need to know. Want to know what we can safely, legally and ethically do? Contact us at ListingsFor1.com.

Daisy Espeland, 1% Real Estate Broker

Hello! I’m Daisy. I’m a full-time, high-volume, multi-generation real estate broker (perhaps longer as my maiden name means “little houses”! Ha!). I grew up in a household that revolved around real estate. As such, I know how to listen and ask the right questions to help you realize your real estate goals – whether that’s your first home or first investment property.

https://www.listingsfor1.com/
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